2:01 PM

I’M WEARING : H&M Sweater & pants & scarf / Bared Footwear sneakers / Beatnik Glasses

 I was looking to get some invites to be in NYFW this year, but i didn't get any one and i told myself i will not able to attend the shows if i don't have any invite. And in the last minutes I got a message from Igee he said " Hi Ayoub are you able to shoot backstage for New York Mens Day " And without hesitation I said " YEES " The first couple days are exciting for menswear because that’s when they showcase most of the shows. Firing off the season was New york Men’s Day which hosts about 8-10 designers, all with different aesthetics. Igee and I hopped between David Hart, to Krammer & Stoudt, Descendant of Thieves, Cockpit USA and more.

 In the meantime I wanted to showcase one of my outfits from NYFW a couple days back. I was decked out in new H&M sweaters paired with a large grey scarf, and brown sunglasses from Beatnik and my new white sneakers from Bared Footwear, i am super excited about this collaboration, i always go with white sneakers by now you realise it’s not actually a trend at all, right? White sneakers are so entrenched in almost all aspects of men’s fashion that they are part of the establishment. Ubiquitous. A pair of pristine white feet, cosy under menswear’s top table.

 As I’ve previously mentioned I like to tap into my dramatic side and make statements during NYFW and that’s exactly what this look did for me. The bright grey was a refreshing preview of spring and the cape made all the heads turn to notice it.

Check out some of Bared Footwear new arrivals HERE


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