Ayoub Hamomi

Featuring : Parka London Raincoat / Prps Sweater / Zara Jeans / Tbs Sneaker

When you come back home to expect a hot climate and a bright sun…it’s not exactly the Rabat in May you’ve come to know! the rains this year just tad more often than it should, I’m so predictable at this point: I always come back home to the big street Annakhil avenue in between my big trips for a little relaxation and ‘peace’ of mind. After all, it is my 2018 resolution. With the little down time I have, I like to make sure I stay on schedule when making my photoshoots, managing my appointments and of course my workouts  ! I’m not sure what I would do if I didn’t have my trusty tech pieces helping me along the way.

Usually, when it’s raining outside, my thoughts immediately go to the combo of this raincoat from Parka London and the light sneaker, and for some reason, that always ends up being pretty casual. they look sleek and you literally do not have to care about the rain. I loved pairing it with this awesome pair of jeans from Zara. Beautiful fit in a great color :)

Rainwear needs to be able to withstand the forces of course, but it is almost equally important that it makes its user feel like they’re well-dressed, and that it goes well with their everyday outfits, “Great rainwear is rainwear that makes you wish for rain.” that's why i love Parka London's raincoat.

AH

Featuring : Parka London Raincoat / Bread and Boxers T-shirt / Mugsy Jeans / Next Sneaker

It’s spring season in Rabat, and if you ask any one from Rabat, they’ll probably tell you that it rains just a tad more often than it should.I swear the Rabat weather will forever haunt me. You leave the house, it’s chilly and cloudy. You get in the subway, same thing, you get out, blue skies, the sun is shining, and you’re sweating. You step into a coffee shop, you look outside, and it’s pouring.  And every one of them probably has a good rain-jacket in their closet: I just added a new one! This awesome lightweight grey rainbreaker from PARKA LONDON is a more sporty option for those rainy days, allowing for lots of free movement, and good ventilation, so that when it’s hot and humid, you still get to stay fairly cool. The parkas are made of water-repellent fabrics and it’s a great shield from the wind and rain. Most importantly, they are pieces I see myself keeping for a good time to come. On days I don’t know what to wear but need to keep warm and dry, I know I have my parka to reach for.

I'm always in love with the grey colour, I added a simple grey t-shirt underneath, and a grey jeans from Mugsy to maintain that harmony to the look, and to keep the lower body is kept rather dark. Of course I’m trying to keep it a little more dapper with the sneaker from Next, together with the gorgeous new watch, which works just as well with a sporty look as a suit. It’s the perfect outfit for the in-between season because it’s dapper and city appropriate but ready for any kind of coolness or rain. would love to get your thoughts.

Featuring : Zara Floral shirt / Next Pants / Aldo Sneaker

I’m so excited to share a new project with you all that I captured one month ago on one of my favorite city in the world it's called RABAT! and i'm very happy to be join #AldoCrew again with ALDO one of the biggest senior brands ever. Originated from Canada in 1972, that owns and operates a worldwide chain of shoe and accessories stores, Aldo has become a staple brand throughout the world because of it’s sophisticated and handcrafted pieces. ALDO has a fantastic selection of footwear for this season! I took the liberty to share some of my favorites with you guys : In this editorial I’m showcasing not only the leather goods and ready-to-wear but also a new video of me walking and panning up to show a recognizable landmark that represents my city Rabat.

If you didn't know Rabat much here are a summarize : Rabat, Morocco's capital, rests along the shores of the Bouregreg River and the Atlantic Ocean. It's known for landmarks that speak to its Islamic and French-colonial heritage, including the Kasbah of the Udayas. This Berber-era royal fort is surrounded by formal French-designed gardens and overlooks the ocean. The city's iconic Hassan Tower, a 12th-century minaret, soars above the ruins of a mosque.

Last but not least, we have a very fashionable response to comfort this season: the “RINAZZO” sneaker. There’s a lot of choice, but unfortunately it’s not that easy to slip into something more comfortable. There are rules for wearing trainers well – which we take very, very seriously, and absolutely i'm in love with this “RINAZZO” sneaker such in amazing & comfortable 😉  I hope you all warmed up to the idea of dressing sneakers up by now, so I suggest wearing these with a white or grey or even blue pant, and maybe a white floral shirt like i'm wearing, to stay comfy when you have a day ahead of you that involves a lot of walking.

Of course I couldn’t do any of it without an awesome team, so big thanks to Abdellah  Lachhab (photographer) Zakaria Belkacem (assistant photographer)

AH

Featuring : Zara Jacket / Bershka T-shirt / Zara trousers / Shoe Passion Trainers

 I don’t think it’s a secret anymore that Shoe Passion is one of my favorite brands out there, and I have super exciting news for you guys: This is probably my first time teaming up with shoe Passion, and this project is amazing! They have such a fun, eclectic collection each season that I’m always coming back for more. Even though they specialize in more of shoes, they also offer some trainers like the one I’m wearing, as you know guys i’m always a big fans for new trainers. I like to think of it as ShoePassion’s alter ego 😉 When it comes to styling a leather sneaker, I like to dress it down with a suede jacket, comfortable trousers and of course, pink t-shirt. If you go for accessories make sure to keep them earth toned or gold, this’ll really elevate the look to the next level. They also look great with denim, and can, in a more liberal workplace, look great with a suit too whatever the latest trainer trends, there will always be room in the male wardrobe for a pair of stripped-back sneakers – chiefly because they effortlessly luxe-up a pair of lifeless. Whether you’re ready to drop a load on some low-tops or need some price-conscious picks make sure to take a gander at their pieces HERE. 

Make sure to follow me on insta (@ayoubhamomi) for all the details.

AH

Happy Thursday guys, Today weve got a full helping of relaxed, spring outfit inspo! Since being back to home with family this week I’ve done all of 3 things: work, catch up with friends & explore the city. You guys already know I love streets of Rabat so I thought I would shoot an outfit amongst them in this street near to my house. As you know guys i’m always on the hunt for new boots… and I know you all are too because I receive multiple emails & messages on my IG each week asking my opinion on the best boots. That’s why I’m going to start testing as many boots as possible. 

Let's talking about the outfit i picked up a perfect outfit and footwear from 3DM jacket from Spring Field and a white knit from Mango with a black jean from Zara, I choose an 3DM's boot for this outfit because of it's weight like a palm, So comfortable and it matched my black jean because of it's beautiful colour better brown so you can wear it with everything.

 I can’t wait to show you guys the second blog post for 3DM! In the mean time make sure you check out spring-summer threads from 3DM lifestyle HERE.

AH

Featuring : Zara Jacket / Luca Faloni Polo Sweater / H&M Jeans / Matisse Chelsea Boots / Picard Messenger Bag

It’s about that time a year — time to give and feel absolutely great about it! I have a new found love and her name is marron. well, brown to be precise. I can’t get enough of it lately. I love pairing brown with beige and brown accessories, it’s so addictive. Just to not look like a sahara, I add in other neutral, desaturated hues to the mix like light beige and orange. I should be getting brighter and more colorful.

For this project, I partnered up again with an amazing accessories company PICARD. Their forte are handbags for men and women. There are a lot of things to look for when you want to purchase a messenger bag and all these things are in my PICARD of course it's the most brand that i appreciate because of the big quality that they made in any bag they produce  ! A messenger bag should be functional, smart and timeless It’s also worth being aware of the different types of messenger bag available, a choice that will be influenced largely by what you use it for.

If you want a messenger that’ll last, You’ll have the choice of the color I shot above, or to get it in Black or Brown leather design, and don’t forget to check your bottom: a messenger with a reinforced base and studs offers increased durability and therefore longevity.  I’m absolutely loving the bag, the design is marvelous, and I especially like the large pocket on the side, which give it a little bit of an edge over other messenger bags, aside from superior quality of leather and construction. It’s a great bag for your daily needs, whether you have to carry around a little more or not so much, it’ll look great and likely fit it all in there.

You can find the bag here & other similar leather pieces here.

Keep your eyes peeled this week, new posts galore.

AH