SUMMER AESTHETIC | BOOM

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In my opinion suits get a bad rep.  They are either associated with Wall street type dudes, or funeral attire. I just recently asked a buddy of mine if he wanted to go suit shopping, and the answer he gave me was “sure, its time I get a new funeral suit”.  Upon hearing that I was shocked!  But, to his defense, he was referring to those old plain grey and black suits, the ones you do wear to funerals!  I asked if he wore suits on other occasions or simply for fun, and as I suspected he didn’t.   So when I teamed up with Marc Darcy Suits last fall, I went ahead and went bold! I went with something that could be worn to work, for fun, and as separates.  To me, suiting is a way of life!  And, regardless if you are getting your first suit, or 99th, have fun with it and make it an item you will wear throughout the year(s).  I treat my suits like any of my garments (just with a little more love), and wear them on the regular! I feel good, look good, and quite frankly just enjoy wearing them!  You should give it a try sometime.

Today i'm sharing with you some of my biggest projects this year. I have teamed up with one of the biggest luxury brands BOOM Watches created in Sweden, I really loved this watch cause it is not like other watches, and i liked Niklas's idea, "Consumer trends are still steering towards customized and personalized design. People strive to create their own, unique style, not least when it comes to accessorizing the outfit with a matching watch. That pretty much sums up what we offer. What is also a great consumer advantage with our products, is that you do not have to wait for lengthy lead times since we pick the different parts directly off the shelf ”, Says CEO Niklas Dahlgren 

They wanted not only the strap to be interchangeable but the outer case, bezel and inner casing housing the movement. This was to be done without the wearer having to use any tools. From an engineering standpoint this would prove to be a challenging task. After producing several prototypes, his vision finally became reality. Precision machined parts ensure a perfect fit with zero play in the casing. BOOM Watches can of course also be bought off-the-rack and ready to wear from any retailer. 

If you guys want to read more about the watch and it’s capabilities, check out the site here.

AH


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